Pureline Biolabs Ltd ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit purelinebiolabs.com or place an order with us.
Pureline Biolabs Ltd is registered in England and Wales (Company No. 17236739) with a registered address at 128 City Road, London, EC1V 2NX. We are the data controller for the purposes of UK GDPR and the Data Protection Act 2018.
We collect the following personal data when you use our website or place an order:
Full name, username or similar identifier
Email address, telephone number, delivery address
Details of products purchased and payment records
IP address, browser type, device information, pages visited
Messages sent via our contact form or email
Your preferences for receiving marketing from us
We do not collect any special category personal data including health data, biometric data or information about criminal convictions.
We use your personal data for the following purposes:
Processing orders — to fulfil and deliver your order and manage your account
Customer service — to respond to your enquiries and resolve any issues
Legal compliance — to comply with our legal obligations including age verification and record keeping
Marketing — to send you relevant information about our products and services where you have given consent
Website improvement — to analyse how our website is used and improve the user experience
We process your personal data on the following legal bases under UK GDPR:
Processing necessary to fulfil your order and our contractual obligations to you.
Processing necessary to comply with our legal obligations including tax records and age verification requirements.
Processing necessary for our legitimate business interests including fraud prevention, website security and business analytics.
Where you have given explicit consent to receive marketing communications from us. You may withdraw this consent at any time.
We do not sell your personal data to third parties. We share your data only with the following categories of trusted partners where necessary:
Royal Mail — your name and delivery address to fulfil your order
Payment processors — transaction data to process your payment securely
HMRC and regulatory authorities — where required by law
IT service providers — hosting, email and website services necessary to operate our business
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected including legal and regulatory requirements.
Under UK GDPR you have the following rights regarding your personal data:
Request a copy of the personal data we hold about you.
Request correction of inaccurate or incomplete personal data.
Request deletion of your personal data where there is no legal basis for retention.
Request restriction of processing of your personal data in certain circumstances.
Request transfer of your personal data to another service provider in a structured format.
Object to processing of your personal data for direct marketing purposes at any time.
To exercise any of these rights please contact us at info@purelinebiolabs.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk.
Our website uses cookies to improve your browsing experience. We use the following types of cookies:
Required for the website to function. Cannot be disabled. These include session cookies and security cookies.
Help us understand how visitors use our website. We use Google Analytics. You may opt out at any time.
Used to show relevant content. Only placed with your consent. You may withdraw consent at any time.
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. Our website uses SSL encryption and all payment processing is handled by FCA authorised payment providers.
In the unlikely event of a data breach that poses a risk to your rights and freedoms we will notify you and the ICO within 72 hours as required by UK GDPR.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We recommend checking this page periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.
For any questions about this Privacy Policy or to exercise your data rights please contact us:
All products supplied by Pureline Biolabs Ltd are for laboratory research purposes only · Not for human consumption · Pureline Biolabs Ltd · Company No. 17236739 · Registered in England & Wales